Craigspeed is the portfolio site of Craig Millman, a Strategic User Experience Manager focused on enterprise scale E-commerce design and management.
Craig Millman grew up in San Diego. He graduated cum laude from Dartmouth College and was shortly thereafter awarded a fellowship in painting. Craig has traveled extensively, speaks some Spanish and experiments with electronic music production as Asian Turtle Crisis.
Craig began his E-commerce journey at WW Grainger where he was responsible for the My Account section of the website. His team focused on continuous optimization of the My Account feature set based on insights provided by customer research. Together they built Grainger’s highly regarded Order Management System (OMS) which was awarded a patent for the dashboard.
Later, at Antylia Scientific, Craig managed the user experience and acted as product owner for coleparmer.com, a site offering over 100k SKUs for scientific applications and research. Craig managed the site roadmap, prioritized the project backlog for IT and managed the SEO, paid search and Amazon leads on his team. After just five years he helped grow the site by over $31M.
Much of the work from Grainger and Antylia is protected by NDA. However, the UX Management and Strategy section of this website delineates the approach to large site managment.
Past and present clients include, but are not limited to:
Altigen, Arhoolie Records, Del Monte, Church and Dwight,
ITSA, Kimberly Clark, Microsoft,
Not Limited (Alation), Press Telegram Long Beach,
Relsys International/ChironVision, San Diego Arts Monthly,
San Diego Reader, SegaSoft Networks, Spatializer,
and Numerous Fortune 500 clients protected via NDA
Cheskin – San Francisco, CA
Senior Designer, UX Specialist
Consultant specializing in information visualization for some of the world’s most influential companies, including eBay, Church&Dwight, Del Monte, The Gap, Microsoft and others.
Accomplishments
- Pioneered the Market-Research Portal deliverable, a website built upon an organization’s customer segmentation, housing related research materials. Designed and produced 2 such sites for Kimberly-Clark, 1 for Intel and 1 for Microsoft.
- Developed company guidelines for design engagement deliverables: web development initiatives, video-reports, research-based concept development.
- Delivered UX heuristic evaluations and recommendations, information visualization.
WW Grainger – Chicago, IL
UX Manager, Sr. UX Architect
Managed a highly collaborative team of UX Architects supporting the 13th largest e-retailer in the US and Canada, with primary focus on Account Management areas of the website. Supported teams from project kickoff through ideation and wire-frame delivery on features such as order history, lists, registration, quotes, real time availability, etc.
Accomplishments
- Supported the complete redesign of the Grainger website. $3B in online sales in 2014. Internet Retailer B2B E-Commerce Player of the Year.
- Led the design of Grainger’s Order Management System (OMS), a multi-tiered approval system for managing spend; 9K accounts registered, $45K daily revenue. Patent awarded for the Order Management System dashboard.
- Championed internal process improvements. Led the design of the UX team’s Knowledge Center repository.
- Designed the pilot for Grainger’s first mobile site.
Antylia-Scientific/Cole-Parmer – Vernon Hills, IL
Senior Manager of UX
Managed the customer experience and content of Antylia web properties, including Antylia.com and Cole-Parmer.com, an E-commerce web site with unique instances in 7 countries. Managed the UX team, Amazon Seller and Vendor offering, Paid Search, and SEO programs and agency relationships.
Accomplishments
- Spearheaded complete re-platforming and redesign of Cole-Parmer E-commerce websites in all locations and 3 languages (English, Chinese and German). Site design was fully responsive and optimized for tablet and mobile breakpoints.
- Increased revenue 15% YoY in first year of management. Drove revenue increase for the domestic site from $38M to $71M in 5 years.
- Led the redesign of masterflex.com and managed that site until the division was sold for $2.9B.
- Launched the redesign of environmentalexpress.com and antylia.com.
- Prioritized and maintained the site roadmaps, designed new site features, assigned and managed projects, led internal heuristic and metrics reviews. Collaborated with the VPs of Marketing and IT, evaluating platform technologies and defining the future of website experiences for the company.
Ready to tackle the next big thing
Craig is available to help you with your next User Experience big or small and/or to help you setup and run a design team. Connect with him to get started on your next big thing.